ECOMMERCE MANAGER
Subscribe
ECOMMERCE MANAGER
shopware-european-b2c-statistics-2026-featured
  • Ecommerce Marketing

100 Shopware & European B2C Ecommerce Statistics for 2026: Consumer Behavior, Social, Email, Mobile, Personalization & AI

When you buy through affiliate links in our content, we may earn a commission at no extra cost. Learn how our funding model works. You agree to our terms and conditions and privacy policy when using this website. We uphold a strict editorial policy on factual accuracy, relevance, and impartiality. A team of seasoned editors meticulously reviews our in-house content to ensure compliance with the highest standards in reporting and publishing.
Share the Post:

Summarize with AI

chatgptChatGPTgeminiGeminiclaudeClaudegoogleaiGoogle AIgrokGrokperplexityPerplexity
Reading Time: 15 minutes
Listen to this article

Last Updated on September 22, 2026

100 Shopware & European B2C Ecommerce Statistics for 2026: Consumer Behavior, Social, Email, Mobile, Personalization & AI | eCommerce Manager
Home › Insights › 100 Shopware & European B2C Stats 2026
EUROPEAN B2C · 2026 BENCHMARKS

100 Shopware & European B2C Ecommerce Statistics for 2026: Consumer Behavior, Social, Email, Mobile, Personalization & AI

The 100 numbers European mid-market B2C operators need for 2026 — sourced from EHI Retail Institute, eMarketer, McKinsey, Adobe, Shopware customer data, and DACH ecommerce research.

Updated August 19, 2026
Read 24 min
Sources 40 cited
Stats 100 benchmarks
€12B
Combined GMV across 100K Shopware merchants
115
of Germany's top 1,000 stores run on Shopware
41%
stake acquired by PayPal in October 2025
On this page
On this page

The state of European B2C ecommerce, in 100 numbers

Europe's ecommerce market is roughly $890 billion in 2026, and Shopware leads Germany's mid-market to enterprise segment for the fourth year running with 115 of the top 1,000 B2C stores. 100,000 merchants globally generate €12 billion in combined revenue on the platform. PayPal's 41% stake in October 2025 resolved the strategic backing question, and B2B Suite plus B2B Components make Shopware the strongest European alternative to Adobe Commerce for mid-market B2B/B2C hybrid brands.

This report pulls 100 sourced stats across consumer behavior, social, email, mobile, personalization, and AI — with European and DACH-specific benchmarks where they exist and B2C-wide data where the pattern still applies. Shopware customer data, PayPal partnership economics, and Composable Frontends performance research are included where they illustrate what mid-market European commerce looks like in 2026. Skim the sections that matter, and use the platform calculator or directory to act on what stands out.

CONSUMER BEHAVIOR

How European mid-market shoppers actually buy in 2026

Shopware's audience isn't a US Shopify DTC and isn't a Fortune 500 conglomerate — it's a €10M-€500M European brand, usually DACH-based, running B2C, B2B, or both. That reader cares about regulatory-compliant checkout, invoice payments, DACH shopper behavior, and cross-border EU economics. Here are the numbers that anchor 2026 planning.

  • 01
    Global retail ecommerce reaches $6.88 trillion in 2026, and Europe accounts for roughly $890 billion of that spend. [12]
  • 02
    Europe's online apparel market alone reached €255.77 billion in 2026, growing at 8.23% CAGR through 2034. [13]
  • 03
    Shopware powers ~100,000 merchants globally, generating a combined €12 billion in revenue, concentrated in the DACH region. [1,2,5]
  • 04
    Shopware runs 115 of Germany's top 1,000 online stores — the #1 platform in DACH four years running per EHI Retail Institute. [1,4,10]
  • 05
    Shopware's Germany market share sits at 12% of the top 1,000 B2C stores, ahead of Magento/Adobe Commerce, and 16.1 average search interest score (a 5x lead over its next-nearest EU market). [4,9]
  • 06
    PayPal acquired a 41% stake in Shopware in October 2025, resolving the platform's long-term backing question and cementing its enterprise trajectory. [1]
  • 07
    WooCommerce leads Germany's total store detection at 38.1%, Shopify at 22.1%, custom-built at 17.4% — but Shopware wins the mid-market to enterprise segment where transaction volume concentrates. [6]
  • 08
    Europe's cross-border ecommerce is projected at $736 billion in 2026, growing 22% year over year — DACH merchants are the largest single supplier segment. [14]
  • 09
    73% of retail shoppers now use multiple channels in a single purchase journey, with DACH shoppers particularly likely to research online, buy in-store, or return via a different channel. [12]
  • 10
    The average shopping cart abandonment rate is 70.22% across all devices — European brands with invoice payment options typically 5 to 8 points below the average. [25]
  • 11
    Amazon holds ~40% of German online retail, and Chinese platforms captured 5.8% of German online sales in 2024 (up from 2% the year before). [7]
  • 12
    In Switzerland, invoice payment accounts for 47% of ecommerce transactions, Twint 28%, and credit cards just 13% — a payments landscape US platforms don't natively serve. [7]
  • 13
    Consumers returned $890 billion in merchandise in the US in 2024 at a 16.9% return rate; European return rates run 22% to 30% for apparel, hitting fashion brands hardest. [24]
  • 14
    70% of online shoppers have bought from retailers based outside their own country, and 38% of European apparel transactions are cross-border. [12]
  • 15
    Retailers with unified commerce systems report 27% lower fulfillment costs and 18% fewer abandoned carts than fragmented peers — the case for Shopware's API-first architecture in the unified commerce debate. [1]
  • 16
    Loyalty program members purchase 81% more frequently and spend 76% more per transaction than non-members. [33]
  • 17
    75% of B2B executives now consider digital commerce permanent, not temporary — DACH manufacturers and wholesalers are digitizing order processes fastest through Shopware B2B Components. [1,11]
SOCIAL COMMERCE

Social commerce is behind the US, but moving fast in DACH

European social commerce is 12 to 18 months behind US adoption curves, and DACH is behind Southern Europe. TikTok Shop is known by 1 in 3 German consumers but only 1 in 40 has actually bought. That gap is the opportunity — and one European mid-market brands running Shopware are increasingly closing.

  • 01
    US social commerce crosses $100 billion in 2026 for the first time, an 18% year-over-year jump per eMarketer. [27]
  • 02
    The global social commerce market hits $2.11 trillion in 2026, growing at 26% CAGR through 2031. [28]
  • 03
    Social commerce is now 22.4% of all global ecommerce transactions, up from 17% in 2025 — European share still lags at roughly 14%. [27]
  • 04
    TikTok Shop is known by 1 in 3 German consumers but only 1 in 40 have actually purchased — the biggest awareness-to-purchase gap in Western commerce. [7]
  • 05
    TikTok Shop converts at 4.7% globally, roughly 2.6x Facebook Shops (1.8%) and more than double Instagram Shopping (2.1%). [27]
  • 06
    TikTok Shop generated $15.82 billion in US sales in 2025, up 108% year over year — the DACH ramp will follow. [27]
  • 07
    Global social media ad spend reached $334.5 billion in 2026, a 20.9% year-over-year jump, with European brands at 26% of total spend. [28]
  • 08
    Shoppable ad formats now account for 41% of total social ad budgets globally, up from 29% in 2025. [28]
  • 09
    Instagram generated an estimated $37.2 billion in social commerce sales globally in 2025, with European fashion and beauty leading category share. [28]
  • 10
    51.2% of consumers who shop on social made their most recent purchase on Facebook Marketplace — still the reach leader for European mid-market brands. [27]
  • 11
    Live shopping converts at 9% to 30%, versus 2% to 3% for standard ecommerce. [29]
  • 12
    Global livestream sales projected past $1 trillion in 2026, up from $682.5 billion in 2023. [29]
  • 13
    53% of Gen Z consumers have completed a purchase directly through social media, and 70% of Instagram users browse or shop on the platform. [29]
  • 14
    Global influencer marketing is a $32.55 billion market growing 25% YoY, with European brands earning €4.20 for every €1 spent. [28]
  • 15
    Product pages with at least one review convert 354% higher than pages with none, and photo reviews outperform text-only 2.6x. [29]
  • 16
    DACH shoppers rarely live on one marketplace alone — many merchants sell through their own shop plus at least two platforms to diversify acquisition and reduce algorithm risk. [7]
  • 17
    Chinese social commerce conversion rates now average 34.7%, and Douyin livestreams generated $85.3 billion GMV in H1 2026 alone — a preview of what mature social commerce looks like. [28]

Weighing Shopware vs Shopify Plus for Europe?

Compare Shopware against Shopify Plus, Adobe Commerce, and BigCommerce on TCO, DACH regulatory fit, and B2B feature depth — the mid-market European decision.

Run the calculator
EMAIL MARKETING

Email is the highest-ROI channel for Shopware brands

GDPR makes European email marketing harder to grow but easier to keep clean. Every subscriber is a real opt-in — no purchased lists, no address padding. That data quality is why European ecommerce email consistently posts higher engagement rates than US benchmarks, even with smaller lists.

  • 01
    Ecommerce email marketing delivers $45 for every $1 spent in retail and consumer goods, rising to $72 for programs with unified customer data. [17,19]
  • 02
    Global campaign open rates averaged 30.7% in 2025, up from 26.6% in 2024 — European rates typically run 2 to 4 points higher due to GDPR opt-in cleanliness. [17]
  • 03
    Automated emails are 2% of sends and 30% of revenue, earning 16x more per send than scheduled campaigns. [17]
  • 04
    Welcome emails hit 83.6% open rates, the highest of any automated email type in ecommerce. [20]
  • 05
    Abandoned cart emails achieve the highest CTR of any automation at 23.33%, and convert at 3.33% on average (7.69% for top performers). [17]
  • 06
    Segmented campaigns generate 760% more revenue than non-segmented sends — the payoff for a Shopware CDP integration done properly. [18]
  • 07
    Personalized email subject lines lift open rates by 26%, and AI-generated subject lines outperform human-written ones by roughly the same margin. [17]
  • 08
    59% of marketers name email their #1 revenue channel, ahead of social (14%) and paid search (12%). [21]
  • 09
    Ecommerce brands using email marketing generate 17% more revenue than those that don't, per Klaviyo's 2026 benchmark. [18]
  • 10
    44.14% of email clicks happen within 60 minutes of send — send-time optimization matters more than list size. [20]
  • 11
    64% of email opens now happen on mobile, and non-mobile-optimized emails get deleted within seconds. [21]
  • 12
    Automated welcome emails have an average conversion rate of nearly 3%, the highest of any triggered flow. [20]
  • 13
    Nearly 50% of consumers report making a direct purchase from an email in the past year, per Litmus. [19]
  • 14
    The global email marketing market grows from $11.5 billion in 2025 to $17.9 billion by 2028 — a 15.8% CAGR. [17]
  • 15
    Email converts at 4.0% to 5.3%, the highest of any traffic source — more than 4x paid social's 0.7% to 1.2%. [20]
  • 16
    DACH B2B email programs average 24% open rates and 3.8% CTR — meaningfully above US averages due to opt-in quality. [11]
  • 17
    A well-run European mid-market email program should drive 25% to 40% of total store revenue. Anything less signals a data disconnect between commerce and ESP. [18]
MOBILE COMMERCE

Composable is Shopware's mobile answer

Shopware's Composable Frontends — the PWA and headless story — exists because mobile web performance is where API-first platforms structurally win. 60% of European ecommerce is mobile now. Brands running the default Shopware Storefront hit competitive mobile metrics; brands running Composable Frontends hit best-in-class.

  • 01
    Global mobile commerce hits $2.74 trillion in 2026, growing at 9.5% CAGR through 2034. [22,23]
  • 02
    Mobile drives 60% of all ecommerce sales worldwide and 78% of retail website traffic. [22]
  • 03
    DACH mobile commerce share hit 62% in 2025, up 4 points year over year — Germany specifically is above the global average. [7]
  • 04
    The average mobile ecommerce conversion rate reached 2.8% in 2026, finally matching desktop after years at 1.8%. [24]
  • 05
    Shopping apps convert at 3.5%, roughly 75% higher than mobile web at 2%. Time in app is 18x higher than mobile web. [23]
  • 06
    Mobile cart abandonment sits at 80% to 84%, compared to 66.4% on desktop. [24,25]
  • 07
    88% of consumers use mobile shopping apps, and 52% use them at least weekly. [24]
  • 08
    Average mobile order value is $112.29 versus $155 on desktop — a $43 gap that scales to seven figures for mid-market brands. [24]
  • 09
    Reducing mobile page load time by 1 second lifts conversion by 5.6%, per Google's Core Web Vitals data — a direct case for Shopware Composable Frontends. [22]
  • 10
    Mobile apps account for 54% of mobile commerce transactions, and time-in-app is 18x higher than mobile web. [23]
  • 11
    Global mobile wallets are projected to process $16 trillion+ in transactions in 2026, with 5+ billion active users. [24]
  • 12
    73% of businesses now use headless website architecture, and 64% of enterprise ecommerce organizations use or plan to use headless commerce in 2026. [40]
  • 13
    The global headless commerce market grows from $1.7 billion in 2025 to $7 billion+ by 2032, per Coherent Market Insights. [40]
  • 14
    80% of businesses report a revenue increase after implementing headless commerce, with 24% average documented sales growth. [40]
  • 15
    AR shopping experiences drive up to 94% higher conversion by letting shoppers visualize products in their own space. [24]
  • 16
    Global mobile commerce revenue is forecast to hit $3.35 trillion by 2028. [22]
  • 17
    70% of purchases in 2024 occurred via mobile apps, not mobile web — Shopware brands running Composable Frontends close the app-vs-web gap most effectively. [23]

Composable Frontends is where mobile gains live.

Browse vetted Shopware implementation, PWA, and CRO partners in the ECM directory — the fastest path to the 15% to 25% mobile conversion lift over default Storefront.

Browse Shopware partners
PERSONALIZATION

Personalization inside GDPR's constraints

European personalization is different — cookie consent, GDPR, legitimate interest debates all bite. But the McKinsey 5% to 30% revenue lift range still applies, just from a different starting data model. Shopware brands doing this well use first-party CDP integration through the API-first architecture, not third-party retargeting.

  • 01
    Well-implemented personalization drives revenue increases of 10% to 30%, with European mid-market brands typically at the middle of the range due to GDPR data constraints. [26]
  • 02
    71% of consumers expect personalized interactions, and 76% get frustrated when brands don't deliver. [26]
  • 03
    Personalized product recommendations account for 26% to 31% of ecommerce revenue for stores that implement them. [31,32]
  • 04
    Amazon attributes 35% of total revenue to its recommendation engine — the benchmark most personalization vendors reference. [32]
  • 05
    Shoppers who click a recommendation are 4.5x more likely to add to cart and spend 5x more than average shoppers. [32]
  • 06
    80% of consumers are more likely to purchase from brands offering personalized experiences, per Epsilon. [33]
  • 07
    45% of ecommerce stores use some form of personalization in 2026, up from 28% in 2023. [35]
  • 08
    Personalization delivers 5x to 8x ROI, with stores seeing 15% to 30% higher conversion and 10% to 20% higher AOV. [26]
  • 09
    Fast-growing companies generate 40% more revenue from personalization than slower-growing competitors. [26]
  • 10
    Personalized CTAs convert 202% better than generic ones across cross-industry testing. [35]
  • 11
    89% of marketers report positive ROI from personalization, and 87% plan to increase spending in 2026. [35]
  • 12
    Personalized email hero images lift CTR by 41%, and personalized creative on paid social lifts CTR by 22% to 40%. [35]
  • 13
    Brands with advanced personalization grow 2x faster than brands with limited or no personalization, per BCG. [34]
  • 14
    Real-time personalization delivers 20% higher conversion than batch processing, and 40% revenue lift at the excellence tier. [35]
  • 15
    Personalized email flows can generate up to 18x the revenue per recipient of generic campaigns, per McKinsey. [26]
  • 16
    Shopware's Rule Builder and Flow Builder — native personalization tools available from Rise (€600/mo) upward — deliver 15% to 25% conversion lift for merchants who actually configure them. [3]
AI IN B2C

Where AI moves numbers for European mid-market brands

89% of retailers have adopted AI. 7% have scaled it. European brands are further behind US adoption curves on scaled AI — closer to 4% at scale — but AI Copilot and other native tools ship inside Shopware's platform now, meaningfully lowering the deployment barrier for mid-market European merchants.

  • 01
    Generative AI and AI agents drove $262 billion in global retail revenue during the 2025 holiday season, roughly 20% of total sales. [15]
  • 02
    Traffic from AI sources to US retail sites grew 393% YoY in Q1 2026, and 4,700% during the 2025 holiday window. [16]
  • 03
    AI-referred traffic converts 31% to 42% higher than non-AI traffic, and those shoppers spend 45% more time on retailer sites. [16]
  • 04
    89% of retailers have adopted AI, but only 7% have fully scaled it, per McKinsey's 2026 maturity data — European scale-through rates run 3 to 5 points behind US. [26]
  • 05
    59% of Americans use generative AI for shopping tasks, and 56% used it during the 2025 holiday season — up from 11% in 2024. European adoption trails by about 8 points. [30]
  • 06
    94% of B2B buyers now use GenAI for self-guided research, per Forrester — directly relevant to Shopware's B2B Suite audience. [39]
  • 07
    The global generative AI in ecommerce market hit $1.11 billion in 2026, forecast at $3.95 billion by 2035. [30]
  • 08
    The broader AI in retail market sits at $18.64 billion in 2026, with marketing automation the top use case at 48.9% of companies. [38]
  • 09
    69% of retailers with AI implementations report measurable revenue increases directly attributable to their AI investments. [38]
  • 10
    AI chatbots cut cart abandonment by 20% to 30% and drive 36% more repeat purchases through post-sale engagement. [38]
  • 11
    The global chatbot market reaches $11.80 billion in 2026, growing to $27.30 billion by 2030 at 23.3% CAGR. [30]
  • 12
    Only 14% of consumers trust AI for autonomous purchasing, even as 73% use AI somewhere in their journey — European trust rates run 3 to 6 points lower. [36]
  • 13
    Roughly 33% of online retailers will use advanced AI agents by 2028, potentially influencing $385 billion in US ecommerce by 2030. [37]
  • 14
    Shopware AI Copilot ships native in the platform, generating product descriptions, translations, and image variants — the mid-market answer to enterprise AI stacks. [1]
  • 15
    75% of consumers prefer AI chatbots over human agents for straightforward questions, provided the AI stays accurate and on-brand. [38]
  • 16
    Composable and headless platforms — the direction Shopware is architected for — reduce AI integration time by 45% to 60%, since best-of-breed models plug in via API without core rebuilds. [40]
Key Takeaways

Six patterns European mid-market commerce leaders should internalize

Shopware's structural moat is European regulatory fit. Invoice payments, GDPR-native cookie consent, multi-currency, multi-warehouse, and DACH-specific tax logic ship as core features. US platforms bolt these on as apps and it shows in TCO by year two. Cross-reference against Shopify Plus, Adobe Commerce, and BigCommerce in the ECM platforms hub before you commit.

PayPal's 41% stake acquisition in October 2025 resolved the biggest strategic question about the platform. Shopware now has enterprise-tier backing, cash to invest in AI features and composable frontends, and a payment relationship that gives European mid-market brands one less integration to build.

The B2B story is where Shopware wins vs Shopify and loses to nobody except Adobe Commerce. B2B Suite and B2B Components ship native: custom price lists, role-based purchasing, quote management, multi-currency, all without third-party plugins. 94% of B2B buyers use GenAI for research — that funnel needs a real digital storefront.

The mobile answer is composable. Default Shopware Storefront is competitive; Composable Frontends is best-in-class. 80% of businesses report revenue increases post-headless implementation, averaging 24% documented sales growth. For mid-market European brands, this is the biggest single lever left.

Email is the highest-ROI channel available and Europe's GDPR opt-in cleanliness makes it easier, not harder. $45 per $1 spent, 30% of revenue from 2% of sends, 24% B2B open rates in DACH. If your Shopware email program isn't driving 25%+ of store revenue, that's the fastest fix.

AI adoption in Europe lags US by roughly a year, and Shopware AI Copilot exists to close that gap without forcing merchants into standalone integrations. Product description generation, image variants, and translation are the three use cases that consistently pay back in under 90 days. Start there.

FAQ

Frequently asked questions

What is Shopware and who is it for?

Shopware is an open-source, API-first ecommerce platform headquartered in Schöppingen, Germany, built on PHP/Symfony with a Vue.js administration interface. Roughly 100,000 merchants worldwide run it, generating €12 billion in combined revenue. It leads the European mid-market: 115 of Germany's top 1,000 online stores use it, more than any other platform, four years running per EHI. Best fit: European B2B and hybrid merchants who need deep customization and tight ERP integration, especially in DACH markets, without enterprise-Adobe-Commerce complexity.

How does Shopware compare to Shopify Plus, Adobe Commerce, and BigCommerce?

Shopify Plus wins on ease of launch, US-native SaaS convenience, and lower TCO for straightforward B2C DTC. Adobe Commerce competes head-to-head on B2B features and enterprise customization but is materially more expensive and slower to implement. BigCommerce sits between the two. Shopware's unique advantages are European regulatory fit (invoice payments, GDPR, DACH tax logic ship native), open-source flexibility, and PayPal's 41% stake resolving the strategic backing question. For European mid-market B2B or B2B/B2C hybrid brands, Shopware typically wins on total cost of change over 3 to 5 years.

What does Shopware cost — pricing tiers and TCO?

Shopware has four editions: Community (free, open source), Rise (€600/month, entry commercial), Evolve (€2,400/month, mid-market with B2B Components), and Beyond (~€6,500/month, enterprise with unlimited scale). No transaction fees at any tier. Total cost of ownership adds hosting (€200 to €2,000/month depending on traffic), agency implementation (€30K to €300K depending on complexity), and ongoing developer support. For a mid-market European brand, expect €150K to €500K in year-one all-in, dropping to €100K to €250K in steady state.

What conversion rate should a European Shopware brand target in 2026?

Global ecommerce averages 2.5% to 3%, but European mid-market brands with mature CRO programs consistently hit 3% to 4.5%. Mobile web averages 2%, mobile apps 3.5%, desktop 2.8%. Category matters more than platform: beauty at 5.37%, food & beverage at 5.03%, fashion at 2.81%, luxury at 0.71%. Shopware brands running Composable Frontends typically hit 15% to 25% higher mobile conversion than default Storefront implementations. Top-quartile European mid-market brands are 40% to 60% above their category median.

Is Shopware the right choice for a B2B or B2B/B2C hybrid brand?

For European mid-market B2B, Shopware is one of the strongest choices on the market. B2B Suite (Evolve+) and B2B Components ship custom price lists, role-based purchasing, quote management, quick reorder, and account hierarchies as core features. DACH manufacturers and wholesalers digitizing phone/fax order processes are the platform's fastest-growing segment. The comparison is really Shopware vs. Adobe Commerce for B2B — Shopware wins on TCO and European fit, Adobe Commerce wins on absolute feature depth and US enterprise deployments.

NEW ISSUE EVERY TUESDAY

The playbook top eComm operators actually read

One weekly brief. Five stories that matter. Zero fluff. Written for managers at $5M–$50M DTC brands who want to sound sharper than everyone else in the meeting.

Unsubscribe anytime. No spam. 12,000+ operators already subscribed.
SOURCES

References

  1. 01 Elogic Commerce — What is Shopware 2026 Guide — elogic.co
  2. 02 Qualimero — Shopware: The Complete Guide 2026 — qualimero.com
  3. 03 Qualimero — Ecommerce Platform Comparison 2026 — qualimero.com
  4. 04 Shopware — Market Leader Press Release 2024 — shopware.com
  5. 05 Wikipedia — Shopware Company Profile — wikipedia.org
  6. 06 Ecommerce Germany News — Best Platforms in DACH 2026 — ecommercegermany.com
  7. 07 Ecommerce Germany News — DACH Trends 2026 — ecommercegermany.com
  8. 08 Medium/florinelchis — European Ecommerce Platform Popularity Q1 2026 — medium.com
  9. 09 Medium/florinelchis — Popularity of Ecommerce Platforms in Europe March 2026 — medium.com
  10. 10 EHI Retail Institute — Top 1000 German B2C Stores Study — ehi.org
  11. 11 Shopware — B2B Ecommerce Compass Whitepaper 2026 — shopware.com
  12. 12 eMarketer 2026 Worldwide Retail Ecommerce Forecast — emarketer.com
  13. 13 Verified Market Research — Europe Ecommerce Apparel Market — verifiedmarketresearch.com
  14. 14 Market Data Forecast — Europe Cross-Border Ecommerce — marketdataforecast.com
  15. 15 Adobe Analytics — 2025 Holiday Shopping Report — adobe.com
  16. 16 Adobe Digital Insights — AI Referral Traffic Q1 2026 — adobe.com
  17. 17 Omnisend — 2026 Ecommerce Marketing Statistics — omnisend.com
  18. 18 Klaviyo 2026 Ecommerce Benchmark Report — klaviyo.com
  19. 19 Litmus State of Email 2026 — litmus.com
  20. 20 GetResponse Email Marketing Benchmarks — getresponse.com
  21. 21 HubSpot State of Marketing 2026 — hubspot.com
  22. 22 Statista — Global Retail Mobile Commerce Sales — statista.com
  23. 23 Fortune Business Insights — Mobile Commerce Market — fortunebusinessinsights.com
  24. 24 Capital One Shopping — Mobile Ecommerce Research — capitaloneshopping.com
  25. 25 Baymard Institute — Cart Abandonment Research — baymard.com
  26. 26 McKinsey — Next in Personalization — mckinsey.com
  27. 27 eMarketer US Social Commerce Forecast 2026 — emarketer.com
  28. 28 Mordor Intelligence — Social Commerce Market — mordorintelligence.com
  29. 29 Amra & Elma — Social Commerce Statistics 2026 — amraandelma.com
  30. 30 Precedence Research — Generative AI in E-commerce Market — precedenceresearch.com
  31. 31 Salesforce Shopping Index Q4 2025 — salesforce.com
  32. 32 Barilliance — Product Recommendation Statistics — barilliance.com
  33. 33 Epsilon — Power of Me Personalization Study — epsilon.com
  34. 34 BCG — Profiting from Personalization — bcg.com
  35. 35 Twilio Segment State of Personalization 2026 — segment.com
  36. 36 Riskified — AI Trust in Commerce 2026 — riskified.com
  37. 37 Morgan Stanley — Agentic Commerce 2030 Outlook — morganstanley.com
  38. 38 NVIDIA — State of AI in Retail and CPG 2026 — nvidia.com
  39. 39 Forrester — 2026 B2B Buyers' Journey Survey — forrester.com
  40. 40 Wcart — Headless Commerce Statistics 2026 — wcart.io

Make every European commerce decision data-backed

Join 12,000+ ecommerce managers reading the ECM newsletter every Tuesday — or browse the directory to find vetted Shopware implementation, CRO, retention, and composable frontend partners built for European mid-market unit economics.

Subscribe to ECM Browse the directory

Author

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts