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The newsletter that makes eCommerce operators sharper
Platform breakdowns, growth benchmarks, and the data points that actually matter — delivered weekly to operators at $5M–$50M DTC brands.
What you get
Operator-grade intelligence,
every Tuesday
No fluff, no filler. Each issue is built to give you the numbers, platform shifts, and frameworks that make you better at your job this week.
Campaign Analytics Deep Dives
We break down high-performing campaigns across verticals with the benchmarks and takeaways you can apply immediately — CAC trends, ROAS shifts, and channel performance data.
Platform Intelligence
Algorithm changes, new features, and optimization plays across Meta, Google, TikTok, Shopify, Klaviyo, and the tools that run your stack — with operator context, not press releases.
Growth Frameworks
Battle-tested playbooks for multi-channel attribution, retention automation, LTV/CAC modeling, and A/B testing — the kind of frameworks that compound over quarters.
ROI Optimization Tactics
Proven approaches to reduce acquisition costs, lift conversion rates, and scale profitable spend — with real numbers from real brands, not hypotheticals.
Tech Stack Reviews
Honest evaluations of marketing tools and integrations. What's worth the spend, what's overhyped, and how to build a stack that doesn't break at scale.
Industry Benchmarks
Exclusive data from Klaviyo, Triple Whale, and Baymard Institute reports — contextualized for operators who need to know where they stand vs. the market.
Recent coverage
The kind of stories we break
A sample of what recent subscribers received. Every issue is specific, data-forward, and built for the operator who needs signal over noise.
Shopify's 15% checkout conversion lift — and what it means for your tech stack
Meta's rising CPMs: How top DTC brands are adjusting spend allocation in Q1
The $2.4B marketplace shift nobody's talking about
Klaviyo's new AI segmentation — real test results from 3 mid-market brands
Why TikTok Shop brands are seeing 40% lower CAC than Meta-first launches
Retention benchmarks by vertical: Where your brand stacks up in 2026
Amazon FBA fee restructuring — the math for operators running hybrid channels
Google Performance Max vs. Standard Shopping: 6-month ROAS comparison
From real operators
What growth leaders are saying
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Saved $12K+ in ad spend
The channel performance updates alone saved us thousands in ad spend by helping us quickly adapt to platform changes. Must-read for any growth marketer.
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+47% ROAS across channels
Their attribution modeling framework helped us increase ROAS by 47% across channels. The insights are consistently actionable and ahead of the curve.
“
-31% CAC while scaling
Finally, a newsletter that goes beyond basic metrics. Their advanced targeting strategies helped us reduce CAC by 31% while scaling spend.
Trending on ECM
Latest from the publication
Growth Strategy
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Insights from a Head of Growth and Managing Director on the early mistakes that cost the most — and the retention plays that fixed them.
Marketing
Building a Strong Brand Identity in Ecommerce: Expert Advice
A CMO, founder, and Creative Director share strategies for standing out in a crowded market — starting with your unique story.
Web Design
7 Ways to Improve Your Ecommerce Website's Mobile Performance
Top developers and founders share the mobile optimization strategies that move the needle on speed, UX, and conversion rates.
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