Cheat Sheet: Content Calendar Template for eCommerce Marketers
This guide will help you understand each field in your content calendar and how to use them to boost your eCommerce marketing efforts.
Publish Date
The date your content or product promotion will go live.
Title/Topic
The title of your post, campaign, or content.
- Use tools like BuzzSumo, Google Trends, or AnswerThePublic to discover trending topics and popular search queries.
- Brainstorm at least 20 title ideas to find the best one.
- Keep it concise—under 60 characters to avoid truncation in search engines.
- Ensure the title conveys the value or benefit of your content.
Completion Date
The date by which your content or product promotion should be finalized.
Author/Owner
The person responsible for creating or publishing the content. If collaborating with freelancers or agencies, include a “Writer” field.
Content-Type
-
- Blog Post
- Product Description Page
- Landing Page
- Social Media Posts (Instagram, Facebook, etc.)
- Ad Campaign (Paid Media)
- Email Marketing Campaign
- Video Content
Campaign Type
- Owned Media:
- Website, blog, social media pages, email list, etc.
- Earned Media:
- External publications, influencer partnerships, guest blog posts, etc.
- Paid Media:
- Facebook Ads, Instagram Ads, Google Ads, influencer-paid posts, etc.
Target Audience/Persona(s)
Define the key customer personas for your content or product.
You can have primary and secondary audiences, like targeting both existing customers and new visitors.
Visuals Required
Visuals are essential for eCommerce content. They should be planned from the moment you start creating your campaign. This includes product images, banners, social media posts, and videos.
UGC Rights? (Y/N)
If you’re using user-generated content (UGC), ensure you have the right to use it.
Image Credit
For UGC visuals, make sure to credit the creator if required.
Keyword(s)
Identify SEO keywords relevant to the content you’re creating. Use keyword research tools like UberSuggest to find high-volume, low-competition keywords.
Partner Links
Include any links to partner websites, affiliate pages, or promotions. Make these links engaging by adding dynamic visuals or CTAs.
Objective
Identify the goal for each piece of content or campaign. Is it to increase brand awareness, drive sales, grow email lists, etc.? Always align content with your brand pillars.
Cost
For paid campaigns, track the spending in this field to stay on budget.
Planned Start and Finish Dates
Track the start and end dates of your campaign or content.
Actual Start and Finish
Once a campaign is completed, record the actual start and end dates for reference.
This content calendar template ensures you manage all aspects of your eCommerce content marketing campaigns effectively!