8 Common Ecommerce Mistakes and What We Learned from Them
December 6, 2024
An eCommerce manager and an SEO consultant share their expert opinions on today’s top choices. The first insight explores how ContactPigeon can drive revenue growth, while the final insight highlights SmartLead.ai’s high deliverability rates. Discover four expert insights that can transform your email marketing strategy.
We’ve been using ContactPigeon since 2021 to create both our one-off campaigns and automation. We switched from another viral platform that was not built for e-commerce.
I love that it supports multiple channels (email, push, SMS, Viber, chat, and more). It also allows us to create any auto-need (we currently have 17 active sequences).
The platform hosts monthly recurring meetings, offering excellent support and consultation to help us grow our business, and they recently added CDP capabilities, which added significant depth to our analytics.
In the last two years, by leveraging their powerful automation engine, ContactPigeon’s contribution to our revenue grew from 3% to 11%, making it our third-highest revenue channel.
This platform may not be the optimal solution for small businesses, but it provides enterprise-level features at a highly competitive price. I believe it is a platform that medium- to large-sized corporations should seriously consider.
I’d give it 4.7 stars.
Apostolis Lianos, eCommerce Manager, Tetragono Bookstores
I use and always recommend Omnisend. Their integrations with Shopify are particularly attractive and have proven very effective. We always take advantage of the automated emails to our best customers or those who are not engaging.
It’s easy to use, and the templates they provide seem a cut above other platforms.
Omnisend also recently introduced the ability to collect product reviews for Shopify websites seamlessly, so there is no need for an additional app and no cost. It’ll also do SMS if you collect and want to monetize that data.
George Cotter, SEO Consultant, Tall Marketing
I believe Klaviyo is the best e-commerce email marketing software because it offers powerful segmentation, automation, and integration with e-commerce platforms like Shopify. For example, using Klaviyo’s abandoned cart sequences, we were able to recover a significant percentage of lost sales by sending personalized reminders, resulting in a noticeable increase in revenue.
I would rate it 5 out of 5 for its robust features and effectiveness in driving conversions.
Madison T, Ecommerce Manager, My Supplement Store
SmartLead.ai stands out as the best e-commerce email marketing software due to its competitive pricing and robust, built-in features that safeguard and extend the health of your sending emails. The platform offers advanced tools to ensure high deliverability rates, making it easier for businesses to reach their audience without fearing being marked as spam.
One real-life example of SmartLead.ai’s effectiveness comes from a client in the fashion retail sector. They used the software to launch a targeted email campaign during a holiday sale. With SmartLead.ai’s analytics, they tracked customer engagement and adjusted their strategy in real time. As a result, they saw a significant increase in open rates and conversions compared to previous campaigns using other software.
The only downside I’ve encountered is a slight learning curve for new users, which can be challenging initially. Overall, I would rate SmartLead.ai a solid 4.7 out of 5 e-commerce stars for its value, features, and overall performance in the email marketing space.
Ramzy Humsi, Founder & CEO, Vortex Ranker
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