REVENUE RECOVERY · ROI CALCULATOR
Cart Abandonment Recovery ROI Calculator
See exactly how much revenue your abandoned carts are leaving on the table — and what email, SMS, and AI-optimized recovery flows could win back.
Your numbers
Carts or checkouts initiated per month
%
Industry average sits near 70%
$
Your blended AOV
%
Share of abandoned-cart revenue you win back today
Benchmarks your abandonment against your category.
Left on the table every year
$35,700,000
General / Other
Better than the General / Other median of 71% — solid, with headroom toward the top-quartile 63%.
You currently recover $1,785,000/yr at your 5% recovery rate.
Email recovery flow
10-12%
+$1,785,000–$2,499,000/yr
Klaviyo-class abandoned-cart + browse-abandon series
SMS recovery flow
15-20%
+$3,570,000–$5,355,000/yr
Postscript / Attentive-class SMS cart reminders
AI-optimized
21.63%
+$5,938,338/yr
+8.17% lift on your best flow (Digital Applied, 2026)
Your recovery opportunity
+$5,938,338/yr
above what you recover today, with a AI-optimized.
Net of tooling:
+$5,932,338/yr after ~$6,000/yr in platform cost, recovering $2,500 setup in ~1 month.
Where to start
Start with an email recovery flow — at your current recovery rate it is your foundational gap and the fastest win.
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Lost revenue = monthly checkout sessions × abandonment rate × AOV, annualized. Projected recovery applies each channel's benchmark to your abandoned-cart revenue; the opportunity figure is the gain above your current recovery rate. Channels are shown as alternatives, not stacked.
Benchmarks: email 10–12% (Email ESP cart-recovery benchmarks, 2025-26), SMS 15–20% (SMS platform cart-recovery benchmarks, 2025-26), AI-optimized as a +8.17% lift on the best flow (Digital Applied, 2026). Industry benchmarks and platform-cost assumptions are configurable; your results will vary with offer, list health, and flow design.