Last Updated on November 22, 2025
7 Tips for Growing a Business on the BigCommerce Platform
Gain unparalleled insights from top industry leaders on optimizing your online store’s performance with the BigCommerce platform. Explore how to harness the platform’s robust features to accelerate your business growth. Uncover expert strategies for maximizing speed, efficiency, and sales through practical tips and real-world applications.
- Leverage Built-In Tools for Growth
- Optimize Store for Speed
- Use Analytics for Data-Driven Tweaks
- Keep Store Fast and Conversion-Focused
- Utilize BigCommerce’s Built-In Features
- Enhance Mobile Responsiveness
- Ensure Fast Load Times and Multi-Channel Sales
Leverage Built-In Tools for Growth
Growing a business on BigCommerce comes down to leveraging its built-in tools while optimizing for performance and conversions. One strategy that has worked for me is using BigCommerce’s customizable product filtering and faceted search to make the shopping experience smoother. By optimizing categories and filters, customers find what they need faster, which has increased conversion rates.
Another key tactic is taking full advantage of BigCommerce’s headless commerce capabilities. This allows for a highly customized storefront without sacrificing speed or functionality. Integrating a progressive web app (PWA) boosted mobile performance significantly, leading to a better shopping experience and lower bounce rates.
Automated abandoned cart recovery has also been a game-changer. Instead of relying on standard emails, I tested personalized follow-ups with dynamic product recommendations, which increased cart recovery rates by over 20%.
The real key to success with BigCommerce is continuous testing and optimization. Using built-in analytics and AI-driven recommendations helps refine product pages, pricing strategies, and customer experience, ensuring steady growth and higher revenue over time.
Georgi Petrov
CMO, Entrepreneur, and Content Creator, AIG MARKETER
Optimize Store for Speed
Managing and growing a business on BigCommerce requires smart strategies and the right tools. Here are some expert tips and tricks to help you succeed, explained in a way that’s easy to understand.
- Optimize Your Store for Speed – A slow website can make customers leave. Use fast-loading themes, compress images, and remove unnecessary apps to make your store run smoothly.
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Choose the Right Theme – Pick a responsive theme that looks great on both computers and mobile devices. A clean and easy-to-navigate design helps customers find what they need quickly.
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Use SEO to Get More Traffic – SEO (Search Engine Optimization) helps people find your store on Google. Use keyword-rich product descriptions, write helpful blogs, and make sure your URLs are clear and simple.
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Leverage BigCommerce Apps – BigCommerce has many apps to improve your store. Use apps for reviews, abandoned cart recovery, email marketing, and social media integrations to boost sales.
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Improve Product Descriptions and Images – Your products should look great and sound appealing. Use high-quality images and write detailed, engaging descriptions to help customers make quick buying decisions.
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Offer Multiple Payment and Shipping Options – Give customers different ways to pay, like credit cards, PayPal, Apple Pay, and Buy Now, Pay Later options. Also, offer fast and affordable shipping to attract more buyers.
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Use Discounts and Promotions – Run special deals like limited-time discounts, free shipping, or buy-one-get-one offers. This encourages customers to buy more.
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Email Marketing is a Must – Send personalized emails about new arrivals, discounts, and cart reminders. Email marketing can bring back visitors who didn’t buy the first time.
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Leverage Social Media & Ads – Promote your products on Facebook, Instagram, and TikTok. Running paid ads on these platforms can bring in more traffic and sales.
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Track Performance & Adjust Strategies – Use BigCommerce’s built-in analytics to check your sales, traffic, and customer behavior. Adjust your marketing strategies based on the data to keep improving.
By following these tips, you can grow your BigCommerce store, attract more customers, and increase sales!
Inali Patel
Digital Marketing Specialist, Tech NewsCast
Use Analytics for Data-Driven Tweaks
Based on my experience, the single most effective tip for growing a BigCommerce business is to deeply understand and use the platform’s built-in analytics.
Don’t just look at sales but also pay attention to customer behavior, where they drop off, and which products perform best. Use this data to make small, consistent changes to your store.
For example, if you see a lot of abandoned carts at a certain checkout step, simplify that step. If a product page has low conversion, revise the description or add better images.
This kind of data-driven tweaking, done regularly, will give you more solid growth than any single big marketing push.
Shantanu Pandey
Founder & CEO, Tenet
Keep Store Fast and Conversion-Focused
Running a BigCommerce store? Keep it fast, optimized, and conversion-focused. First, pick a lightweight theme—BigCommerce is solid for scalability, but a bloated design will slow you down. Use the built-in CDN and image compression to keep load times under control.
For SEO, BigCommerce handles a lot, but don’t just rely on defaults. Optimize product descriptions, use structured data, and clean up URLs for better rankings.
Want more sales? Lean into upsells and abandoned cart recovery—BigCommerce has built-in tools, but apps like ReConvert can help boost AOV. And don’t sleep on email marketing—automated post-purchase sequences via Klaviyo or Omnisend keep customers coming back. Keep it simple, mobile-friendly, and data-driven.
Justin Belmont
Founder & CEO, Prose
Utilize BigCommerce’s Built-In Features
The simplest and best way to grow your e-commerce business on BigCommerce is to use its extensive built-in features.
BigCommerce offers powerful tools for SEO, inventory management, and marketing that are already integrated into the platform. This means you won’t have to rely on third-party apps, saving you time and money.
Optimize with these tools to improve your store’s performance and visibility.
Customization is also key to making your store stand out. BigCommerce offers more control over store design than many other platforms, so take advantage of this to create a unique, branded experience for your customers without needing deep coding skills.
You should also leverage BigCommerce’s multi-channel selling feature to expand your reach. By selling on platforms like Amazon, eBay, and even social media, you can tap into a wider audience and increase your sales.
Finally, use the platform’s analytics and reporting tools to track your store’s performance. Understanding key metrics like sales, traffic, and customer behavior will help you make informed decisions and adjust your strategies for continued growth.
Gursharan Singh
Co-Founder, WebSpero Solutions
Enhance Mobile Responsiveness
Managing and growing a business on the BigCommerce platform requires a strategic approach that leverages its robust features and best practices. Here are some essential tips:
- Optimize for Mobile Responsiveness: With a significant portion of online shopping conducted via mobile devices, ensuring your BigCommerce store is mobile-friendly is crucial. Utilize BigCommerce’s support for Accelerated Mobile Pages (AMP) to enhance mobile performance, providing a seamless experience for users on smartphones and tablets.
- Implement Effective SEO Strategies: Enhance your store’s visibility by adopting comprehensive SEO practices. This includes using SEO-friendly URLs, crafting compelling meta descriptions, and incorporating relevant keywords throughout your content. A well-optimized site structure not only improves search engine rankings but also facilitates better user navigation.
- Leverage Analytics for Data-Driven Decisions: BigCommerce offers a robust analytics dashboard that provides insights into store performance and customer behavior. Regularly analyzing this data enables you to make informed decisions, optimize marketing strategies, and identify areas for improvement, thereby driving business growth.
- Enhance User Experience (UX): A simple and intuitive website design enhances user engagement. Focus on a streamlined layout, easy navigation, and high-quality product images and descriptions. Prioritizing UX can lead to increased customer satisfaction and higher conversion rates.
- Expand Through International and Wholesale Channels: Consider scaling your business by entering international markets and offering wholesale options. BigCommerce’s multi-market tools facilitate content localization and customized storefronts for different regions, allowing you to cater to a global audience and diversify revenue streams.
By implementing these strategies, you can effectively manage and grow your business on the BigCommerce platform, ensuring a competitive edge in the evolving e-commerce landscape.
Bowen He
Director, Webzilla Digital Marketing
Ensure Fast Load Times and Multi-Channel Sales
When you’re running a business on BigCommerce, here’s how you can manage and grow it effectively:
First, make sure your site loads fast so customers won’t have to wait around for a slow store. Use BigCommerce’s built-in SEO tools to get found on Google, and don’t just rely on your website; sell on Amazon, eBay, and social media, too.
Keep checkout simple. The fewer steps, the better. Offer guest checkout and multiple payment options to avoid losing sales at the last moment. Automate what you can; abandoned cart emails, loyalty programs, and email marketing can bring back lost customers without extra effort.
Running promotions like discounts and product bundles can boost sales, but don’t forget about customer service. Quick responses, live chat, and a clear return policy build trust and keep people returning.
Lastly, always check your analytics. See what’s working and what’s not, and adjust your strategy accordingly.
Sanjay Chauhan
CTO, T3Planet
