- Entry Level Price:
$29 / per month
- Product Information
- Testimonials
- Pricing
- Features
- Implementation
Product Description
Shopify’s base plan is an affordable, user-friendly commerce platform for small and medium-sized businesses. It enables merchants to easily create, customize, and manage their online stores while supporting multiple sales channels, including web, mobile, social media, and marketplaces. With a simple interface and essential tools, it’s perfect for businesses looking to start and grow their eCommerce presence. The platform allows merchants to access streamlined back-office tools, allowing them to manage their inventory, process orders, and track performance from a single dashboard. Shopify’s base plan leverages reliable and scalable technology to empower businesses of all sizes without requiring advanced technical expertise. Shopify powers over 800,000 businesses globally, earning the trust of entrepreneurs and established brands alike. To learn more or explore Shopify in action, visit Shopify Webinars.
Users
- Owner
- CEO
Industries
- Retail
- Apparel & Fashion
Market Segment
- 80% Small-Business
- 15% Mid-Market
Shopify Pros and Cons
- Pros
- Ease of Use
- Easy Integration
- E-commerce Services
- Online Sales
- Quick Setup
- 215
- 65
- 61
- 44
- 39
- Cons
- Expensive
- Limited Customization
- Limitations
- Poor Customer Support
- Limited Features
- 97
- 55
- 30
- 29
- 20
Articles
Shops
Discover the Top Brands Using Shopify
Explore the best brands and companies leveraging Shopify to drive growth and expansion. Get inspired, gain insights, and see the incredible possibilities the platform offers.
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Ratings & Reviews
Shopify helped us launch fast and get to business. Would recommend.
What do you like best about shopify?
It gets out of the way. I don\'t want to spend weeks wrestling with a website. Shopify gave me enough structure to get up and running fast—but also lets me customize when I need to. It helps that my collaborator is a Shopify dev and designer with 20 years experience. The ecosystem of apps and integrations makes it easy to bolt on features as the business grows. No fluff. It works better than anything else out there for anyone wanting to play seriously in DTC.
What do you dislike about shopify?
Customizing beyond the basics can get tricky. Some design limitations are frustrating unless you dive into Liquid or pay someone. Also, some features that feel like they should be built-in (like better subscription reporting or custom checkout logic) require third-party apps, which can add up in cost and complexity.
What is your primary role when using shopify?
Administrator
Review about the product: shopify
We sell damn good decaf coffee. That’s it. No caffeine, no gimmicks, no chemical shortcuts. Just thoughtfully sourced, cleanly decaffeinated beans roasted to taste incredible—whether you’re brewing espresso, drip, or pour-over. We also sell sample kits, subscriptions, and the occasional weird and wonderful limited-release roast. Everything ships direct to your door, fresh.
What eCommerce business model do you use?
DTC
Shopify provides a simple, cost-effective method for getting products to the public quickly.
What do you like best about shopify?
Ease of use, user experience.
What do you dislike about shopify?
Most customization requires understanding of .liquid code or the expense of hiring a developer.
What is your primary role when using shopify?
Agency
Review about the product: shopify
I recommend Shopify for new businesses, or businesses testing a new product line. Shopify provides an inexpensive, simple solution to bring products to the general public quickly. Any business owner can setup a basic Shopify site without the need for in-depth coding or website design knowledge.
What eCommerce business model do you use?
B2C
Shopify gave me the opportunity to turn my passion into a business!
What do you like best about shopify?
I\'ve used other popular website builders before, and I can say that Shopify is the best for selling products online. They have so many amazing themes to lay the foundation of your site, and from there it\'s easy to customize to your brand, build out beautiful product pages, write blogs, and connect with customers. It seamlessly connects with CRM\'s, Google Ads, email marketing platforms, review apps, lead magnets, and additional page crafter apps to customize pages more. The analytics and data help me to understand my customers and the products they\'re most drawn to. Plus, Shopify is much more affordable than some other platforms!
What do you dislike about shopify?
I mostly love Shopify, but if I had to think of one thing to dislike, it would be the lack of drag & drop templated sections on product pages. (at least in my particular theme!) If I knew how to do custom code, however, or hired someone to do this, they could build that into the theme code for me. Instead, I use page crafters to build the custom product page I want & then simply duplicate it in the Shopify backend for easy, beautiful product pages.
What is your primary role when using shopify?
User
Review about the product: shopify
Shopify made it simple to turn my passion for pottery into a thriving business. When I started Modern Potters, I easily created a functional site that was up & running in just a matter of days. With another platform, I would\'ve spent hours watching tutorials to achieve what Shopify offers naturally, taking time away from running my business and helping the customers I care about. Plus, Shopify is much more affordable than some other platforms! It seamlessly connects with CRM\'s, Google Ads, email marketing platforms, review apps, lead magnets, and more, allowing me to focus on connecting with other potters to help them find the right tools for their craft.
What eCommerce business model do you use?
DTC
Migrating to Shopify Saved Our Business from Server Chaos
What do you like best about shopify?
Shopify is incredibly reliable and eliminates the need for server maintenance, which was a constant headache with our previous WooCommerce setup. The platform is secure, stable, and offers excellent performance out of the box. We especially appreciate the simplicity of using the Dawn theme, which offers great speed and clean design. Shopify’s ecosystem also makes it easy to scale without worrying about backend issues.
What do you dislike about shopify?
The biggest drawback is the cost of third-party apps. Many essential features require paid plugins, and the monthly fees can add up quickly. Additionally, Shopify’s customization flexibility is more limited compared to open-source platforms like WordPress or WooCommerce — especially when it comes to modifying backend logic or building highly customized integrations. One other concern is data ownership. With WooCommerce, your site’s code and data live entirely on your own server, giving you full control. On Shopify, however, everything is hosted within their ecosystem. If, for any reason, your account gets suspended or terminated, you risk losing access to your store and data. This platform dependency can be a major risk for long-term businesses.
What is your primary role when using shopify?
Administrator
Review about the product: shopify
We migrated our store StoreShoppe.com from WooCommerce to Shopify in 2022 after struggling with server instability, DDoS attacks, and ongoing backend maintenance. Shopify offered exactly what we needed: a stable, hosted platform that let us focus on growth rather than infrastructure. Initially, we used a premium theme from ThemeForest, but later switched to Shopify’s native Dawn theme for better performance. This significantly improved our page speed and overall SEO rankings. We\'ve also learned to reduce app usage and compress images to keep the site fast and lean. Shopify isn\'t perfect — the reliance on paid apps and limited control over code and data compared to WooCommerce can be frustrating. But for a growing ecommerce business that prioritizes performance, security, and ease of use, it’s an excellent platform.
What eCommerce business model do you use?
B2C
Shopify Is the Scalable Backbone for DTC Brand Growth
What do you like best about shopify?
The clean interface, app ecosystem, and out-of-the-box performance tracking make it incredibly easy to launch, scale, and optimize ecommerce operations, especially for lean teams that need to move fast.
What do you dislike about shopify?
Some limitations on native customization, especially around checkout or subscription billing, mean you often need 3rd-party apps or developers for more advanced workflows. Also, while it’s extremely beginner-friendly, monthly app fees can stack up quickly if not monitored.
What is your primary role when using shopify?
Consultant
Review about the product: shopify
I’ve worked with dozens of ecommerce brands as an user, strategist and consultant, and Shopify is almost always the platform I recommend, because it just works. When a client hits a growth ceiling, it’s rarely because of Shopify, it’s usually because they haven’t fully leveraged it. From its clean admin dashboard to lightning-fast checkout and seamless integrations with marketing tools, Shopify makes it easy to test, track, and optimize without technical bottlenecks. One of the most powerful moments I’ve seen was helping a brand migrate from WooCommerce to Shopify. Their load speed improved, checkout abandonment dropped, and their monthly revenue jumped by 32% in 60 days, all without changing their ad spend. It’s not perfect, app costs can add up, and customizing complex logic flows sometimes requires dev help, but for 90% of DTC founders, it’s the smartest platform to build on.
What eCommerce business model do you use?
DTC
