Essential BigCommerce Features for Business Success: Insights from the Pros
Uncover the key BigCommerce features that seasoned professionals attribute to business success. This article distills the wisdom of top experts to help you optimize your online store's performance. Expect practical advice on tailoring your platform from storefront to checkout for a seamless customer journey.
- Customize Store for Better Shopping Experience
- Scalability with Built-In Marketing Tools
- Integration with Inventory Management Tools
- Enhance Functionality with Essential Apps
- Robust Affiliate Management System
- Flexibility with Custom Scripts and Checkout
Customize Store for Better Shopping Experience
One important feature I look for in a BigCommerce platform is the ability to make changes and set up the store in a way that works best for my business. Every business is different, so it is important to have control over how the store looks and works. A platform that lets me change product pages, checkout steps, and other settings helps create a better shopping experience for customers.
In my business, I had trouble with product filtering because my store had many items. Customers found it difficult to search for what they needed. BigCommerce made it easy to add custom categories and search options, so people could find products faster. This made shopping easier and led to more sales.
Another helpful aspect was adding tools to manage inventory and show product suggestions based on customer preferences. This made my work easier and helped customers find what they wanted. More people returned to shop again, and my sales increased.
Having a platform that allows changes and growth is very important. It helps a business improve over time and give customers a smooth shopping experience.
Priyanka Prajapati
Digital Marketer, BrainSpate
Scalability with Built-In Marketing Tools
One essential feature I always look for in a BigCommerce platform is scalability with built-in marketing tools. As a sales consultant and digital marketer, I know firsthand how crucial it is to have a platform that not only grows with your business but also supports your marketing goals without depending too heavily on third-party tools.
Scalability ensures that as traffic increases, product ranges expand, or promotions intensify, the platform can handle the load without performance dips. But what really makes BigCommerce stand out is its native support for SEO, discount rules, abandoned cart recovery, and multi-channel integration--all without needing to install a ton of extra plugins.
For example, I once worked with a client in the health supplements niche. Their store had started off small, but after an influencer campaign took off, they experienced a 4x spike in traffic and conversions. Thanks to BigCommerce's built-in SEO and the automated abandoned cart emails, we managed to recover nearly 20% of potential lost sales in that surge. There were no crashes, no delayed emails, and no last-minute patchwork--everything ran smoothly.
Tip: Choose a platform that lets you grow without rebuilding. And always test native features before investing in third-party solutions.
Vishal Shah
Sr. Technical Consultant, WPWeb Infotech
Integration with Inventory Management Tools
A key feature I look for in a BigCommerce platform is the integration with inventory management tools. Running a pet supply store means I must manage various products, from food to toys, and having an automated system to track stock levels across all channels saves me hours each week. For example, BigCommerce's integration with tools like TradeGecko has significantly reduced the risk of overstocking or understocking. The automation streamlines the process, ensuring we never lose sales due to out-of-stock items. It also helps maintain accurate inventory across different sales channels, giving me more time to focus on growing my business and enhancing customer experience. If you'd like more details on how this integration works, feel free to ask.
Eunice Arauz
Founder, Pets Avenue
Enhance Functionality with Essential Apps
As an e-commerce professional, there are several BigCommerce apps that I find particularly valuable for enhancing the functionality and performance of our online store. One of my favorites is ShipperHQ, which significantly improves our shipping capabilities. ShipperHQ allows us to customize shipping rates and options based on various criteria, such as location, product weight, and shipping method. This flexibility helps us offer a more tailored experience to customers, leading to increased satisfaction and reduced cart abandonment.
Another essential app is Klaviyo, which we use for email marketing and customer engagement. Klaviyo's powerful segmentation and automation features enable us to send personalized emails based on customer behavior and purchase history. This targeted approach has proven effective in driving repeat purchases and nurturing customer relationships, ultimately increasing our revenue. Additionally, Klaviyo's integration with BigCommerce makes it easy to sync our customer data and track campaign performance seamlessly.
Overall, these apps have not only streamlined our operations but also enhanced our customer experience, making them indispensable tools in our e-commerce toolkit.
Shehar Yar
CEO, Software House
Robust Affiliate Management System
A robust Affiliate Management System is crucial for managing affiliate relationships, tracking performance, and streamlining commission payments. This system enhances data tracking and analytics, providing insights into click-through rates, conversions, and ROI, which inform marketing strategies. Additionally, it simplifies payment management, ensuring affiliates are compensated efficiently and accurately.
Michael Kazula
Director of Marketing, Olavivo
Flexibility with Custom Scripts and Checkout
One thing we always look for and rely on is flexibility with custom scripts and checkout modifications. Sounds technical, but it's business-critical. BigCommerce gives you access to the checkout SDK, which lets you tweak how the checkout works without jumping through enterprise hoops. That's a huge win for us.
We had a client selling high-ticket items with add-on services, like installation or extended warranties and the standard checkout just wasn't cutting it. People were bailing halfway because the options felt buried or confusing. We used the SDK to rebuild the checkout flow so those add-ons felt like part of the natural buying decision, not an afterthought. Cleaner layout, conditional logic based on what they added to the cart, and even auto-applied discounts based on volume.
That change alone improved the average order value by 17% over six weeks. More importantly, refund requests dropped. Customers understood what they were getting and felt confident about it. That's the kind of backend feature you don't notice until it's missing but when it's there and you know how to use it, it makes a measurable difference.
Alexey Karnaukh
Co-Founder, LinkBuilder
