Starting Out with BigCommerce? 6 Tips for Beginners
April 19, 2025
Gain insider knowledge on driving direct-to-consumer sales through social media with proven strategies from industry leaders. This article unpacks successful techniques for leveraging platforms like TikTok and Instagram to amplify your brand’s presence. Discover how expert insights can transform your social media efforts into tangible results.
As the Founder/CEO of Nerdigital.com, social media has been a game-changer for driving DTC sales, and one of our most successful strategies was leveraging TikTok for short-form, product-focused storytelling.
We noticed that our audience responded best to authentic, behind-the-scenes content, so instead of polished ads, we leaned into raw, engaging videos that showcased real customers using our products. One campaign that stood out was a 30-second user-generated-style video highlighting a problem our product solved—it wasn’t overly promotional, just relatable.
The key was leaning into TikTok’s algorithm by optimizing for engagement early on. We encouraged our team and micro-influencers to interact with the post, and within days, the video went viral. The result? A 300% spike in sales within a week, with a large portion of customers discovering us for the first time.
My biggest takeaway? People buy from brands they connect with. Ditch the traditional sales pitch and focus on storytelling that resonates. Authenticity and consistency win on social media every time.
Max Shak
Founder/CEO, nerDigital
One of the most successful strategies I’ve used to drive direct-to-consumer (DTC) sales was through a targeted Instagram Reels campaign combined with influencer collaboration. We created short-form, high-impact video content that showcased our product in action, focusing on relatable use cases and strong visual appeal. We partnered with a few micro-influencers whose audiences aligned closely with our target market, which helped boost reach and credibility.
The key was using Instagram’s built-in shopping features to make the path from content to purchase as seamless as possible. Each Reel included product tags that linked directly to our storefront, so viewers could watch and buy in just a few taps. We also supported the organic reach with a small paid push to retarget warm audiences, specifically people who had engaged with our content or visited our website in the past 30 days. That combination of authentic content, influencer trust, and shoppable functionality drove a noticeable spike in both traffic and conversions within a very short time frame.
Instagram worked particularly well for this campaign because of its visual nature and strong mobile engagement, but the success really came down to matching the right message with the right audience at the right time. Let me know if you’d like a few examples; I’d be happy to share!
Robert Wiscount
Senior Digital Strategist, SparkStream Digital
At Evenskyn, our most successful social media strategy has been “Live Demo Sessions” on platforms like Instagram and Facebook. Recognizing that our anti-aging beauty devices were innovative and unfamiliar to many, we showcased real-time product use, addressing user queries on the spot. This not only demystified the product but also established trust, showing potential customers the immediate results. For instance, when we launched a new ultrasonic skin-tightening device, our live session attracted over 10,000 viewers, with a 25% increase in sales that week. The key takeaway: Authenticity sells. Allowing consumers to see products in action, with immediate feedback, bridges the digital trust gap and fosters a deeper connection, driving both engagement and sales.
Every DTC brand acquires customers through Meta ads, but the most efficient ones leverage creator whitelisting to dramatically lower CAC. Whitelisting allows brands to serve ads via third-party creator handles. Thus, the brand’s messages appear as if they are coming from credible customers, adding invaluable social proof and authenticity that increase conversion rates by 25%+.
Alex Goldberg
Founder, Paid Media Affiliates
Social media isn’t just for engagement; it’s one of the best ways I’ve turned followers into paying clients. For me, Instagram has been the most effective platform, especially when I focus on showcasing transformations, client testimonials, and behind-the-scenes moments through Stories and Reels.
One of the biggest game-changers was switching from a standard booking link to a more personal “DM to Book” system. Instead of sending people to a website, I encouraged them to message us directly, which made the process feel more exclusive and effortless. It also gave me a chance to answer questions, recommend services, and build a stronger connection before they even stepped into the salon.
The biggest lesson? Social media works best when it’s interactive. The more I engage, respond, and make booking effortless, the more my followers convert into loyal clients.
Tiffany Decaux
Founder, IRIS – HOUSE OF HAIR
