BigCommerce Product Page Optimization: Top Tips & Results
Discover key strategies for BigCommerce product page optimization in this comprehensive guide, enriched with wisdom directly from the industry's top professionals. This article distills actionable advice on enhancing clarity, trust, and visual appeal to boost your online store's performance. Step into the realm of effective e-commerce with clear-cut tips that promise to refine your product pages and amplify conversions.
- Focus on Clarity and Trust Signals
- Simplify Design and Highlight Benefits
- Restructure Content and Improve Images
- Streamline Layout to Focus on Intent
- Use Multiple High-Quality Product Images
Focus on Clarity and Trust Signals
One of the biggest wins I've had with optimizing BigCommerce product pages is focusing on clarity and trust signals. Many product pages fail not because the product isn't great, but because the page doesn't make the buying decision easy enough.
I optimized a client's product pages by:
- Simplifying the product descriptions:
- Ensuring they were clear, scannable, and addressed common objections.
- Using bullet points to highlight key benefits quickly.
2. Adding trust signals:
- Including real customer reviews
- Incorporating high-quality images
- Displaying clear return policies to reduce hesitation
3. Improving the CTA (Call to Action):
- Instead of a generic "Add to Cart" button, we tested variations like "Get Yours Today"
- Made the button more prominent with contrasting colors
Results? We saw a 50%+ increase in conversions and a noticeable drop in abandoned carts. Sometimes, small tweaks make all the difference.
Oscar Scolding
Senior SEO & Performance Strategist @ SEO Sherpa, SEO Consultant
Simplify Design and Highlight Benefits
My top tip for optimizing BigCommerce product pages to increase conversions is simplifying the design while focusing on high-quality visuals and compelling copy. When I first launched my store, I packed product pages with too much information, which overwhelmed visitors and hurt conversion rates.
I streamlined the layout by using clear product titles, benefit-driven descriptions, and high-resolution images with zoom functionality. Instead of listing generic features, I emphasized how the product solves a problem. Adding social proof—customer reviews and UGC images—made a big impact, as buyers felt more confident seeing real people using the product.
One of the biggest changes was optimizing the call-to-action (CTA). Originally, my "Add to Cart" button was buried in clutter, but once I made it bold and moved it higher on the page, conversions increased by 20% in just a few weeks.
Small tweaks, like enabling fast checkout options and adding trust badges, also helped reduce friction. The key to higher conversions is making it easy, visually appealing, and trust-driven for the customer to make a purchase.
Georgi Petrov
CMO, Entrepreneur, and Content Creator, AIG MARKETER
Restructure Content and Improve Images
Everyone says the key to optimizing eCommerce product pages is better descriptions. More details, more keywords, more SEO magic. But when an imitation jewellery store reached out to me for help, I realized something surprising: 85% of their traffic was landing on their blog, not their product pages. They weren't struggling with SEO; they were struggling with conversions.
We chose the opposing approach by removing content from product pages. Our first step involved restructuring their organization by style instead of type because customers preferred this approach. After evaluating the descriptions, we reduced them to basic information about dimensions, material content, along with recommendations for what to pair the item with. No fluff, no filler.
The real game-changer? Better images. We forced them to adopt lifestyle image styles which displayed actual customers wearing their products. The establishment of trust between business and clients helps Google detect original photographs rather than generic stock images. Bonus tip: alt text matters. A search magnet results from using "Gold-plated chandelier earrings for weddings" while "IMG_2034.jpg" fails to draw any searches.
We focused on four invisible aspects:
- We made URLs category-based and short, like 'domain.com/category/sub-category/product'.
- We followed this template to rename the title for product pages: '[product_name][separator][brand]'.
- We followed this template to rename the meta description for product pages: 'Check out [product_name] in the [category_name] category. [brand]-trusted source and wide selection of [description of niche].'
- We inter-linked other products to upsell alongside a chatbot which offered a discount for email collection because collecting emails remained a valuable prospect even if visitors did not make purchases before leaving.
Online SEO experts during that time period would have encouraged them to create longer descriptions with keyword overload. But the real conversion boost comes from treating the product page like a sales assistant, and not like a Wikipedia entry.
Prerak Mehta
Founder, NetMafia
Streamline Layout to Focus on Intent
One of my top tips for optimizing product pages on a BigCommerce website is streamlining the content layout to focus on user intent. Many product pages try to do too much—they're overloaded with unnecessary information, vague CTAs, and generic descriptions. Instead, I focus on clarity, trust-building, and action-driven content.
In one of our projects for a niche electronics store, we redesigned the product pages with a mobile-first layout, rewrote product descriptions to highlight actual use cases (not just features), and repositioned the CTA above the fold with urgency cues like "Limited Stock" or "Ships Today." We also added trust signals such as customer reviews, shipping information, and guarantees in a clean sidebar layout.
We didn't touch pricing or run any paid campaigns, yet within 30 days of the update, the store saw a 22% boost in conversion rate and a 16% drop in bounce rate on product pages. This clearly showed that aligning the page structure and content with how users think and decide had a bigger impact than pushing offers.
Tip: Focus on what helps users decide quickly—clear CTAs, social proof, and benefit-first copy. Don't distract. Guide.
Priyanka Prajapati
Digital Marketer, BrainSpate
Use Multiple High-Quality Product Images
The optimization of product pages on BigCommerce websites is strategic for enhancing conversions. In my case, using multiple product images and showcasing them with high-quality lighting proved effective.
Implementing:
i.e. Using multiple angles: The client provided me with several high-resolution images for each of the products, showcasing different angles and close-ups. Customers can thoroughly examine a product and alleviate any doubts they may have.
Maintaining Uniform Branding: All images are consistent in style and quality and tell the same story in relation to branding.
Results Obtained:
As part of the preliminary testing of the strategy, customer engagement metrics increased.
Reduced Bounce Rates: Compared to previous periods, users spent a far greater amount of time on product pages instead of abandoning them.
Increase in Conversion Rates: The initial impression alone made a definitive positive impact on conversion figures as customers proactively took steps to make purchases, which was previously not the case.
These results demonstrate the value of investing in marketing from an aesthetic perspective. By providing clients access to high-quality images, their comprehension of the offering enhances drastically, which greatly influences their decision to buy.
Bowen He
Director, Webzilla Digital Marketing
