5 Tips for Growing Your Business on Big Cartel
Gaining a competitive edge in e-commerce requires smart strategies and practical advice. This article distills the wisdom of industry veterans, offering clear and actionable tips for optimizing your Big Cartel store's performance. Explore how simplicity, branding, and user experience can transform your business growth.
- Keep Your Store Clean and Simple
- Optimize for Mobile and Conversions
- Showcase Your Brand Identity
- Leverage Simplicity and Maximize Customization
- Focus on Clean Store and Detailed Listings
Keep Your Store Clean and Simple
Keep your store clean and simple so it's easy for people to shop and get a feel for your brand. Since Big Cartel doesn't have a ton of built-in marketing, lean heavily into social media and collaborations to drive traffic. Also, release new products or limited-time offers frequently to keep people coming back.
John Frigo
Ecommerce Manager, Best Price Nutrition
Optimize for Mobile and Conversions
Running a Big Cartel store? Keep it simple, mobile-friendly, and optimized for conversions. First, choose a clean, fast-loading theme—Big Cartel is great for artists and small brands, but clutter slows sales.
For SEO, customize product descriptions, URLs, and meta tags—Big Cartel's SEO tools are basic, so manual tweaks help. Want more sales? Use discount codes and limited-time offers to create urgency, and integrate Instagram Shopping for a seamless social selling experience. And don't forget email marketing—connect Mailchimp or Drip to build relationships and drive repeat purchases. Keep it lean, creative, and conversion-focused.
Justin Belmont
Founder & CEO, Prose
Showcase Your Brand Identity
Big Cartel is an e-commerce platform specifically designed with creators and artists in mind, offering a straightforward way to sell their work online. This platform offers a streamlined experience to sell handmade items and artwork without the need for extensive technical knowledge. Some of the interesting tips for you to rely on are:
Branding & Customer Connection: Showcase your brand identity to create a memorable and consistent experience for customers.
Marketing: There are several ways that you can consider when it comes to marketing and sales, like email marketing to keep customers posted about new products, customer reviews to build trust of customers.
Take Advantage of Big Cartel's Features:
- Payment Gateways: It provides payment gateways like PayPal and Stripe
- Website Builder: Basic design with customization options to showcase your unique brand identity
- Free Plan: Take advantage of Big Cartel's free plan to test your platform and create a business without initial investment.
Dhari Alabdulhadi
CTO and Founder, Ubuy Netherlands
Leverage Simplicity and Maximize Customization
Growing a business on Big Cartel requires leveraging its simplicity while maximizing customization, marketing, and customer engagement. First, optimize your store design using custom themes and branding to create a unique identity. In addition, use social media integrations and discount codes to attract and retain customers. Automating order management and tracking analytics help streamline operations and improve decision-making. The most effective strategy is consistent promotion—businesses should regularly update products, engage on social platforms, and offer exclusive deals to drive sales.
Brenton Thomas
Founder, Twibi
Focus on Clean Store and Detailed Listings
To effectively manage and grow a business on Big Cartel, first, focus on creating a clean, easy-to-navigate store. Your product listings should have clear, detailed descriptions and high-quality images. Set competitive prices while considering fees and your profit margins. Utilize Big Cartel's built-in marketing tools, like discount codes, to attract customers. Promote your store through social media, email campaigns, and collaborations.
Optimize your website for search engines by using relevant keywords in product titles and descriptions. Regularly update your inventory to keep the store fresh and engaging. Be responsive to customer inquiries and prioritize excellent service to build loyalty. Finally, track your sales and performance to identify trends and areas for improvement.
Mike Khorev
Managing Director, Nine Peaks Media
