7 Lessons Learned from Failed Shopify Experiments
April 16, 2025
Gain practical strategies for business growth on Volusion, backed by seasoned professionals. This article distills key tactics to enhance your online store’s performance without complicating the process. Implement expert-advised optimizations that focus on driving conversions and streamlining operations.
Growing a business on Volusion eCommerce requires optimizing site performance, leveraging built-in marketing tools, and streamlining operations. One key strategy that has worked well is customizing product pages with detailed descriptions, high-quality images, and customer reviews to build trust and improve conversions. Volusion’s SEO-friendly structure makes it easier to rank in search engines when product pages are optimized properly.
Another tip is using Volusion’s native analytics tools to track customer behavior and adjust pricing, promotions, and product placement based on data insights. Running A/B tests on pricing strategies has helped increase average order value by identifying the best-performing price points.
Integrating automated email campaigns for abandoned carts and post-purchase follow-ups has significantly improved customer retention. Connecting the store with social media and marketplaces like Amazon and eBay expands reach and attracts new customers.
The key to long-term success on Volusion is consistent optimization—from improving page speed to refining product listings and running targeted promotions. Focusing on seamless user experience and data-driven adjustments ensures steady business growth.
Georgi Petrov
CMO, Entrepreneur, and Content Creator, AIG MARKETER
If you’re running an eCommerce business on Volusion, here are some tips and tricks to help you manage and grow your store efficiently:
By implementing these strategies, you can efficiently manage your Volusion store and drive consistent growth.
Priyanka Prajapati
Digital Marketer, BrainSpate
Our flooring business thrived on Volusion once we mastered its robust product relationship capabilities. The platform’s ability to create related products allowed us to build complete flooring systems—showing matching transitions, underlayment, and maintenance products alongside primary flooring selections. We leveraged Volusion’s custom fields extensively, creating searchable attributes for specific flooring characteristics like wear layer thickness and water resistance ratings.
The game-changer for our conversion rate was implementing Volusion’s abandoned cart recovery sequence with personalized messaging specifically addressing common flooring purchase hesitations. Our most successful tactic was utilizing the platform’s built-in reward points system to incentivize customers to upload photos of their finished flooring installations, which dramatically increased our social proof and referral business.
Dan Grigin
Founder & General Manager, Elephant Floors
A fast-loading website is one of the pivotal elements of Volusion’s success, as slow pages translate to high bounce rates and lost sales. Compress images and leverage caching, and use a content delivery network (CDN) to ensure those pages load quickly.
Reducing third-party scripts and optimizing code can help you boost performance even more. Conduct speed checks regularly using Google PageSpeed Insights or similar tools and fix bottlenecks to ensure your Volusion store is up and running smoothly.
Rahul Gulati
Founder, GyanDevign Tech
When I first started managing an e-commerce store on Volusion, I focused on getting traffic. But traffic alone didn’t translate into sales. Over time, I learned that optimization, automation, and strategic scaling are the real drivers of growth. Here’s what made the biggest difference:
I noticed a high bounce rate early on, and the culprit was slow load times. After compressing images and using a CDN, page speed improved, and conversion rates increased. Navigation is just as important—once I simplified menus and made sure customers could reach any product in three clicks or fewer, time on site improved significantly.
At first, I relied on paid ads, but SEO became a game-changer for sustainable traffic. Optimizing product pages with structured data and unique descriptions helped rankings, while long-tail keywords like “best vibration machine for seniors” brought in highly targeted buyers. Blogging also helped—publishing content that answered common customer questions increased organic traffic and conversions.
One of my biggest missed opportunities early on? Not using abandoned cart emails. Once I set up automated reminders, recovered sales jumped by over 15%. Integrating Google Shopping also made a big difference—having products show up directly in search results led to better-qualified traffic.
Managing inventory manually was overwhelming until I integrated dropshipping tools and real-time stock sync. This freed up time to focus on scaling. Adding chatbots and live chat also reduced response times and improved customer satisfaction.
Instead of running broad campaigns, I switched to retargeting ads on Facebook and Instagram, targeting past visitors. This alone increased conversions while lowering ad costs. On visually engaging platforms like TikTok, short product demo videos generated strong engagement and new customer interest.
Growth isn’t just about getting more traffic—it’s about optimizing conversions, leveraging automation, and scaling strategically. By refining the customer journey and using the right tools, I was able to turn site visitors into loyal buyers.
Murray Seaton
Founder and CEO of Hypervibe / Health & Fitness Entrepreneur, Hypervibe (Vibration Plates)
To grow a business on the Volusion eCommerce platform, start by optimizing product pages with clear images and detailed descriptions. Use keywords that align with your target audience’s search intent to boost search engine rankings. Implement an easy-to-navigate site structure to improve user experience. Monitor your analytics to track which products are performing well and adjust your strategy accordingly.
Leverage Volusion’s built-in tools for inventory management and order processing. Use automated marketing features, like email campaigns and discount codes, to engage customers. Make sure your site is mobile-friendly as many users shop on their phones.
Stay ahead by adapting to customer feedback and market trends. Consistently test and tweak different aspects of your site, from product displays to checkout processes, to optimize conversions. Focus on providing excellent customer service to retain loyal buyers.
Mike Khorev
Managing Director, Nine Peaks Media
Combatting Cart Abandonment: 4 Ecommerce Strategies that Work
