11 Tips For Growing an Ecommerce Business on the Adobe Commerce Platform
Harnessing the power of the Adobe Commerce platform, this article offers valuable strategies for expanding an ecommerce business. With contributions from industry specialists, readers will gain actionable advice on optimizing performance, personalization, and automation. Explore the essential tactics that can propel an online store to success, distilled from expert knowledge and experience.
- Use AI-Driven Personalization to Boost Sales
- Optimize Site Performance for Better Conversions
- Leverage Automation for Marketing Efficiency
- Create Hyper-Personalized Shopping Experiences
- Implement a Loyalty Program to Increase CLTV
- Focus on Continuous Optimization for Growth
- Utilize Built-In B2B and Personalization Tools
- Optimize Performance and Personalization
- Balance Performance, Experience, and Automation
- Leverage Customization for Personalized Shopping Experiences
- Optimize SEO and Mobile for Better Engagement
Use AI-Driven Personalization to Boost Sales
Managing and growing a business on Adobe Commerce requires a combination of performance optimization, automation, and customer-focused strategies.
One of the most effective ways to boost sales is AI-driven personalization. For example, an eCommerce service provider I worked with used Adobe Sensei-powered product recommendations, leading to a 15% increase in upsells. Dynamic content and personalized shopping experiences can significantly improve engagement and conversions.
Optimizing site speed is crucial. Using Varnish caching and ElasticSearch improves load times and search performance, reducing bounce rates. A slow website directly impacts conversions, so investing in performance improvements pays off.
Efficient inventory management is another key factor. Multi-Source Inventory (MSI) helps businesses track and sync stock levels across multiple warehouses, preventing overselling and ensuring smooth operations, especially for businesses offering digital products and subscriptions.
Marketing automation can drive retention and revenue. Adobe Commerce's automation tools enable personalized email campaigns, abandoned cart recovery, and targeted promotions, all of which can significantly increase repeat purchases and customer engagement.
Checkout optimization is a game-changer. Enabling one-step checkout, multiple payment options, and Buy Now, Pay Later (BNPL) services makes transactions seamless and reduces cart abandonment.
Lastly, data-driven decisions lead to sustainable growth. Adobe Commerce Business Intelligence helps track revenue, customer lifetime value, and conversion rates. Running A/B tests on pricing, CTAs, and landing pages ensures continuous improvement.
Key Tips:
- Leverage AI-driven personalization and automation to enhance customer experience and boost conversions.
- Optimize website performance and checkout to reduce bounce rates and improve conversion rates.
- With the right strategies, Adobe Commerce can drive scalable growth for both product-based and service-based eCommerce businesses.
Priyanka Prajapati
Digital Marketer, BrainSpate
Optimize Site Performance for Better Conversions
Managing and growing an Adobe Commerce (Magento Commerce) business requires a combination of performance optimization, AI-driven tools, SEO, streamlined checkout, automation, and omnichannel strategies. Here are some key tips and tricks:
1. Optimize Site Performance
- Enable Full Page Caching and use a CDN to improve load speed.
- Optimize images with Adobe Sensei or TinyPNG.
- Keep the database clean by removing old logs and optimizing indexes.
2. Leverage AI for Personalization
- Use Adobe Sensei's AI-driven product recommendations to boost average order value.
- Implement AI-powered search and merchandising tools for better customer experiences.
- Personalize pricing and promotions using dynamic pricing strategies.
3. Improve SEO for Visibility
- Use SEO-friendly URLs, optimize metadata, and create structured data markup.
- Implement XML sitemaps and use Magento SEO plugins like Amasty SEO Toolkit.
- Create an internal linking strategy for better crawlability.
4. Optimize Checkout for Higher Conversions
- Implement a one-step checkout to reduce cart abandonment.
- Enable guest checkout and social logins for quick sign-ins.
- Offer multiple payment methods like PayPal, Stripe, and BNPL (Buy Now, Pay Later).
5. Automate Marketing & Customer Engagement
- Use Adobe Commerce's email automation for abandoned cart recovery.
- Implement Adobe Journey Optimizer for personalized campaigns.
- Run A/B tests on landing pages and email marketing strategies.
6. Strengthen Mobile Commerce (M-Commerce)
- Use PWA (Progressive Web App) Studio for a seamless mobile experience.
- Optimize UI/UX for mobile-friendly navigation and fast loading times.
7. Expand Sales Channels
- Integrate with Amazon, eBay, Google Shopping, and social commerce (Instagram, Facebook).
- Enable B2B features like bulk pricing and custom catalogs.
8. Enhance Security & Compliance
- Regularly update Adobe Commerce for security patches.
- Implement two-factor authentication (2FA) and SSL encryption.
- Ensure PCI DSS compliance for secure transactions.
9. Use Analytics for Data-Driven Decisions
- Track key KPIs with Adobe Commerce Business Intelligence (BI) and Google Analytics 4 (GA4).
- Analyze conversion rates, AOV, CLV, and abandoned cart trends.
10. Automate & Integrate for Scalability
- Sync inventory with ERP/WMS systems.
- Integrate with CRM tools like Salesforce, HubSpot, or Zoho CRM.
- Use Magento APIs to connect third-party services.
Inali Patel
Digital Marketing Specialist, Tech NewsCast
Leverage Automation for Marketing Efficiency
Successfully managing and growing a business on Adobe Commerce comes down to leveraging its advanced features while optimizing for scalability and performance. One key strategy that has worked for me is customizing the user experience through AI-driven personalization. Adobe Commerce's built-in AI tools help analyze customer behavior and dynamically adjust product recommendations, which has significantly improved conversion rates.
Another critical tip is optimizing site speed and performance. Adobe Commerce is powerful, but if not configured correctly, it can slow down. Implementing caching, a CDN, and optimizing images ensures a seamless shopping experience. Regular updates and custom module management also prevent performance lags.
A common mistake I've seen is failing to utilize automation. Setting up automated workflows for order processing, customer segmentation, and abandoned cart recovery has saved time and increased revenue. Scaling a business on Adobe Commerce is all about maximizing its flexibility while staying focused on customer experience, automation, and performance optimization. Those who master these aspects gain a huge competitive edge.
Georgi Petrov
CMO, Entrepreneur, and Content Creator, AIG MARKETER
Create Hyper-Personalized Shopping Experiences
Leveraging Adobe Commerce's native segmentation capabilities has been our secret weapon for creating hyper-personalized shopping experiences that dramatically outperform standard approaches. We've implemented dynamic product recommendations based on both browsing behavior and purchase history, which increased average order value by 34% for our retail clients.
The Page Builder tool often gets overlooked, but creating modular content blocks that merchandising teams can deploy without developer assistance has reduced our campaign launch times by 60%. For operational efficiency, customizing the admin dashboard for different team roles—giving each department focused access to their essential tools while hiding irrelevant options—has significantly reduced training time and errors in our multi-department setups.
Vick Antonyan
CEO, humble help
Implement a Loyalty Program to Increase CLTV
One way to grow a business on the Adobe Commerce e-commerce platform is through a loyalty program. Look for a tool that directly and seamlessly integrates with Adobe e-commerce. This is important because you don't want to rely on a developer for installation or future maintenance of the program. Deployment should be super easy and smooth and not cost you time and money.
There are many benefits to having a loyalty program for your e-commerce business. The main one revolves around significantly increasing Customer Lifetime Value (CLTV) as well as an incremental increase in revenue, number of purchases made by loyal customers, Average Order Value (AOV), and overall customer engagement with the brand. Additionally, it gives your brand a competitive advantage, which is super important for industries where advertising is tightly regulated, like CBD.
The best loyalty programs for e-commerce are comprehensive, allowing customers to engage with the brand in multiple ways and get rewarded. The overall interaction with the program is seamlessly intertwined with the shopping experience, allowing users to use rewards when they want to. Finally, the best programs are an integral part of the brand's overall marketing strategy; they exist almost like a unique entity, ensuring customers are connected and fostering a feeling of community. This provides the extra benefit beyond just sales, but truly loyal customers who find it really hard to turn to the competition.
Aleksandra Velkova
SaaS Customer Success Manager, Lootly
Focus on Continuous Optimization for Growth
Growing a business on Adobe Commerce requires optimizing site performance, leveraging AI-driven personalization, and streamlining operations. First, ensure fast load times and a mobile-friendly design to enhance user experience and conversions. In addition, use AI-powered recommendations and customer segmentation to boost engagement and sales. Automating inventory management and integrating analytics tools help maintain efficiency and track performance. The most effective strategy is continuous optimization—businesses should regularly update content, refine marketing tactics, and analyze data to drive consistent growth.
Brenton Thomas
Founder, Twibi
Utilize Built-In B2B and Personalization Tools
Success on Adobe Commerce comes down to smart optimization. Use built-in B2B and personalization tools—dynamic pricing and AI-driven recommendations can drive conversions.
Site speed is critical. Enable caching, use a CDN, and optimize images. A slow site kills conversions, especially on mobile.
SEO matters. Optimize product pages with structured data, strong internal linking, and well-tuned metadata. Adobe's SEO tools help, but schema markup gives an extra boost.
Scaling? Automate. Use Adobe's workflow tools for inventory, orders, and segmentation. Pair with marketing automation to nurture leads efficiently.
Stay secure. Regular updates prevent vulnerabilities and keep things running smoothly. And don't ignore data—Adobe Analytics helps refine strategy and optimize your funnel for real growth.
Oscar Scolding
Senior SEO & Performance Strategist @ SEO Sherpa, SEO Consultant
Optimize Performance and Personalization
Managing and growing a business on Adobe Commerce requires a strategic approach to leverage its powerful features effectively. One key tip is to optimize performance by enabling full-page caching, using a content delivery network (CDN), and keeping your database clean. Adobe Commerce is highly scalable, but regular performance monitoring helps ensure a smooth shopping experience, which directly impacts conversions and customer retention.
Another crucial aspect is personalization and AI-driven recommendations. Adobe Commerce offers AI-powered product recommendations and customer segmentation tools that help deliver tailored shopping experiences. By analyzing customer behavior and purchase history, businesses can create personalized marketing campaigns and dynamic pricing strategies to boost engagement and sales.
For effective business growth, streamline operations with automation. Features like automated inventory management, order processing, and customer support chatbots can significantly reduce manual workload. Integrating third-party tools like ERP and CRM systems ensures seamless backend operations, helping businesses focus more on strategy and growth rather than routine tasks.
Lastly, leverage omnichannel selling and advanced analytics. Adobe Commerce supports multi-channel integration, allowing businesses to expand to marketplaces and social commerce platforms. Its advanced reporting tools provide insights into customer trends, product performance, and marketing effectiveness. By continuously optimizing based on data-driven decisions, businesses can maximize revenue and long-term success.
Michael Farmer
Head of Incentive Travel, Gapp Group
Balance Performance, Experience, and Automation
Managing an Adobe Commerce store means balancing performance, customer experience, and marketing automation. The first step is to optimize caching and indexing. Full-page caching speeds up the site, while indexing ensures product updates sync in real-time. A slow store loses customers fast. Also, don't ignore security patches—Adobe releases them often, and skipping updates puts revenue at risk.
The AI-powered product recommendations boost average order value by personalizing what customers see. Smart pricing rules help with seasonal campaigns without constant manual updates. If sales feel stuck, check the checkout flow—reducing steps and offering multiple payment methods lowers cart abandonment. Adobe Commerce's B2B tools are a game-changer too, letting businesses create custom catalogs and pricing per client.
Natalia Lavrenenko
Ugc Manager/Marketing Manager, Rathly
Leverage Customization for Personalized Shopping Experiences
Here are three tips I'd recommend for managing and growing a business on the Adobe Commerce platform:
1. Fully leverage its customization options to create a personalized shopping experience. For example, I implemented custom product recommendations based on customer browsing and purchase history, which significantly boosted our average order value. By using Adobe Commerce's powerful personalization tools, we were able to deliver targeted content and offers that resonated with individual customers, increasing both engagement and conversions.
2. Take advantage of Adobe Commerce's built-in SEO features. I optimized our product pages by using the platform's SEO tools to ensure they were properly structured, including adding meta descriptions, alt text for images, and making URLs more search-friendly. This helped improve our organic search rankings and brought in more traffic.
3. Integrate a solid inventory and order management system. I used Adobe Commerce's inventory management features to automate stock updates, preventing over-selling and reducing manual errors. This allowed us to scale more effectively without sacrificing operational efficiency.
By focusing on personalization, SEO, and streamlining inventory, we've been able to grow our customer base and improve our bottom line using Adobe Commerce.
Nikita Sherbina
Co-Founder & CEO, AIScreen
Optimize SEO and Mobile for Better Engagement
To effectively manage and grow a business on the Adobe Commerce platform, e-commerce operators must leverage key strategies for optimization and customer engagement.
Optimize for SEO & Mobile:
- Implement structured data.
- Optimize site speed.
- Ensure a mobile-first design for seamless navigation and checkout.
Personalize Customer Experiences:
- Utilize AI-driven recommendations.
- Implement dynamic content.
- Offer location-based offers to enhance engagement.
Leverage Content & Video Marketing:
- Create product demos.
- Develop tutorials.
- Encourage user-generated content to boost trust and conversions.
Implement CRO Tactics:
- A/B test landing pages.
- Optimize CTAs.
- Streamline checkout for higher conversion rates.
Engage in Email & Social Commerce:
- Use automated email sequences.
- Develop influencer partnerships to drive retention and sales.
Expand to Global Markets:
- Offer localized shopping experiences with region-specific pricing, currency, and payment options.
By integrating Adobe Experience Cloud tools and refining strategies based on analytics, businesses can scale efficiently while delivering superior customer experiences. As Adobe After Effects improves video marketing, Adobe Commerce empowers brands to create high-impact e-commerce journeys.
Shalu Sharma
Social Media Expert, BOTSHOT
