Ecwid by Lightspeed makes it easy to add an online store to any website or social media page. Used by merchants in over 175 countries, it helps you connect with customers wherever they shop — whether that’s in person, on your site, or through Instagram, Facebook, Amazon, or Google Shopping. With built-in tools like point-of-sale connections, email marketing, and a mobile app, you can manage your store and reach your customers anytime, from anywhere.